Class after class, one topic scares every new Sales Consultant to death; Objections! The biggest one, that stymies Salespeople, is, “I want to think about it.”. I have been reading, Guerrilla Selling by Jay Conrad Levinson, and he boils the answer down to CREDIBILITY. (Yes, that is my suggested reading for this week) Credibility is broken down to four […]
Tag: Automotive
Get New Year’s Results!
***Updated with a great video on the end by Craig Lockerd about ACTION!!!*** Happy New Year to all my family, friends, clients, and students! This year has been tremendously successful for me, and through all the great posts I see there are a lot of other success stories out there for all of you. I […]
Learning and innovation go hand in hand
The end of a year always makes me think of the road ahead. What am I doing today to ensure that I am the best possible me tomorrow? One of my clients really brought this home for me. As usual I moved myself into the conference room to train a group of hungry new Sales […]
What’s in it for you.
As many of you know I recruit and train new employees for your neighborhood Automotive Dealerships. Folks that are looking for a fresh start, a new career. My colleague Craig Lockerd recently posted that AutoMax Recruiting and Training placed 9,500 employees in Dealerships across the country. Here is what is in it for you! Should […]
Prioritize and Choose Automotive Success!
Just finished watching a short video by Dave Anderson, and I have it attached. It has a very important message about having a daily game plan, and prioritizing. Making space for those truly important things, and then scheduling in the menial tasks. I want to take that a step further, not only having the discipline […]
A Holiday Story
Reaching holiday time, I am always reminded of some great stories. Some good, and some bad but all memorable. It always seems that things that stick with you revolve around these emotionally charged times, like Christmas dinner. Hopefully my Brother will forgive me for telling this one. The first one that comes to mind is […]
5 Alarm Follow Up – Get Them Back!
Fresh off another successful week, putting good people together with great Dealerships. I had a blog post request (felt nice, my first one), how when do we call back Unsold Showroom Traffic? Best answer URGENTLY, but seriously here is my game-plan. Let’ start with what to say, and then when to call. We need to […]
Retain Your Sales Consultants – Create Good Habits
Fresh off a few Dealers I am visiting for the second time. Satisfied with the last recruits, and looking to build. Before I start to find more employees, I always like to ask why some of the previous help didn’t work out. Most recent answer was bad habits. Wasn’t coming to work on time, no […]
Retain Sales Consultants – Help them know the product
Recently had a long conversation with a Dealer, about why he wasn’t retaining new staff. It seemed to him that they weren’t becoming proficient in presenting the product. There were multiple complaints about his Sales Consultants being “wet behind the ears”. So how can we get our new inexperienced staff ready to effectively talk about […]
Retain Your Sales Consultants – The Orientation
In my travels the hottest issue, from Dealers around the country, has been retention of the Sales Consultants I recruit for Dealers. Thousands of dollars spent to attract and retain employees, only to see the cycle begin again and again. The next few weekly blogs will deal with how to keep the valuable assets you […]