video reaches audiences
If a tree falls in the forest and nobody hears it, did it really fall?
If job seekers aren't reading, and retaining all the text on your Career Page, do you really have a Career Site?
The employment market is a crowded field. How you reach potential candidates, and what they remember about your Company and job can make all the difference. Most job seekers are searching online, and are used to taking in content visually. Unfortunately the majority of Employers are filling Career Pages with text, and occasional pictures. This is a huge disconnect between you and the audience.
Using video engages candidates, and can help target important niche audiences. People can retain as much as 95% of content relayed through a combination of video and text, but only 10% of text alone. Take your Career Site to the next level and start showing everyone what a great Company you are.