Travelling around the country, I get a first hand look at around 300 Dealerships a year, and they all talk about how they do business. Why they are different, why the community comes to them, how they have the best people, why they are the best Dealer in town.
If you could tell every prospective client that walks through your door one thing about you, the thing you are most proud of, that one thing that says here is why you shouldn’t dare do business with anyone else what would it be?
For some it is integrity, best employees, community service and investing, dozens of years in business, caring about their clients for life, etc…. Dealerships are filled with honest people, that work hard, are highly motivated, and operate with great integrity. Start talking with all the great employees and they are neighbors, moms, dads, pillars of the community.
WHY AREN’T WE TELLING EVERYONE WHO ENTERS OUR FACILITY!
Dealers, get the biggest sign they make and hang it in the center of your showroom. Tell every person that walks through the door the Sales Consultant you meet is your neighbor and is going to help you with all the caring, kindness, and integrity that can be mustered. As a Dealer I am committed to making sure you have all your pricing and product needs met by a person you enjoy who values your time.
If this was hanging in your showroom, on every desk, read by every prospective client, wouldn’t your staff hold themselves to a higher standard? Won’t your clients hold your staff to a higher standard?
STOP TELLING YOUR STAFF IN MEETINGS WHY YOU ARE THE PLACE TO DO BUSINESS, START TELLING THE WORLD IN WRITING!