The Facebook ads scam

Every business is searching for a way to reach their potential client base in the most cost effective and direct way possible.  This has evolved into targeted pay per click media using search engines and social media.  We use pay per click advertising to reach potential applicants for our clients. The pitch is simple, all […]

Why are dealerships still hiring the digital inept?

Automotive manufacturers are investing billions of dollars into technological innovation.  Cars are connecting to mobile devices, running on electricity, and moving towards becoming autonomous.  Companies like Google and Apple are running head first into the automotive industry.  Where are the salespeople to sell the cars of the 21st Century? Just recently I was running a […]

Management for All – Metrics

Having spent over two decades in the Auto Industry, I have had a great vantage point to watch it mature.  Our understanding of the prospective clients walking in, methods of marketing, social media, and inventory management have changed, for the better, more in the last decade, than the hundred years of auto sales before it. […]