Every business is searching for a way to reach their potential client base in the most cost effective and direct way possible. This has evolved into targeted pay per click media using search engines and social media. We use pay per click advertising to reach potential applicants for our clients. The pitch is simple, all […]
Finding the best employees takes top flight marketing to appeal to the most candidates, and then an interview process to bring the right people forward. Job boards like Indeed are making advertising your job easier than ever, but accessing candidates is still the weak link. The answer lies in the same principals in quantum mechanics. […]
Automotive manufacturers are investing billions of dollars into technological innovation. Cars are connecting to mobile devices, running on electricity, and moving towards becoming autonomous. Companies like Google and Apple are running head first into the automotive industry. Where are the salespeople to sell the cars of the 21st Century? Just recently I was running a […]
Every job hunter ask themselves, “What can I do to get my resume read?”. Google the term resume writing and a dizzying array of websites come up. Thousands of different takes on what makes a great resume. We have taken the time to ask our employers and read tons of great advice so we can […]
In today’s ultra competitive business world there is only one difference maker, Human Capital. Keeping and growing quality employees is paramount, because it has the greatest effect to the bottom line of any business. Consumers buy most products on the future promise of greater human connection. We are in the great age of social […]
Who is getting all the money in your dealership? Is your store paying for steak, or just sizzle? Potential clients are shopping for information, communication, and a relationship with someone they can trust. Who provides that in your store? Typically the highest paid non-management sales employee is the “closer”. A sales person who profits on […]
If you have ever thought of selling cars for a living, talk a listen to Wayne. Came from the IT industry, and transitioned to selling cars. 4 months in and he already has 80 cars sold!
What is even more powerful than a great resume? Positive talk about your previous employer. I want the employee that is thankful for opportunity, wages, and benefits. How you talk about your present employer is an audition for your next job.
Tip of the day: Have each new Sales Consultant do an 8 second introduction video, and post it on every Social Media outlet for your Dealership. Tie them and their community to your store!
Having spent over two decades in the Auto Industry, I have had a great vantage point to watch it mature. Our understanding of the prospective clients walking in, methods of marketing, social media, and inventory management have changed, for the better, more in the last decade, than the hundred years of auto sales before it. […]