If you are like many of our clients across the country, hiring automotive technicians is a high priority and constant struggle. The pool of trained technicians has not kept up with the growth of population and increase in vehicle sales, leaving a major shortfall. As of 2017 there are 819,000 automotive technicians working in the […]
Every business is searching for a way to reach their potential client base in the most cost effective and direct way possible. This has evolved into targeted pay per click media using search engines and social media. We use pay per click advertising to reach potential applicants for our clients. The pitch is simple, all […]
Finding the best employees takes top flight marketing to appeal to the most candidates, and then an interview process to bring the right people forward. Job boards like Indeed are making advertising your job easier than ever, but accessing candidates is still the weak link. The answer lies in the same principals in quantum mechanics. […]
Automotive manufacturers are investing billions of dollars into technological innovation. Cars are connecting to mobile devices, running on electricity, and moving towards becoming autonomous. Companies like Google and Apple are running head first into the automotive industry. Where are the salespeople to sell the cars of the 21st Century? Just recently I was running a […]
In today’s ultra competitive business world there is only one difference maker, Human Capital. Keeping and growing quality employees is paramount, because it has the greatest effect to the bottom line of any business. Consumers buy most products on the future promise of greater human connection. We are in the great age of social […]
Who is getting all the money in your dealership? Is your store paying for steak, or just sizzle? Potential clients are shopping for information, communication, and a relationship with someone they can trust. Who provides that in your store? Typically the highest paid non-management sales employee is the “closer”. A sales person who profits on […]
If you have ever thought of selling cars for a living, talk a listen to Wayne. Came from the IT industry, and transitioned to selling cars. 4 months in and he already has 80 cars sold!
Having spent over two decades in the Auto Industry, I have had a great vantage point to watch it mature. Our understanding of the prospective clients walking in, methods of marketing, social media, and inventory management have changed, for the better, more in the last decade, than the hundred years of auto sales before it. […]
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Guard your online reputation! Here is a quick tip to watch your online reputation, sign up for Google Alerts. You can set up an email to be sent to you daily, or weekly with the most relevant hits on your name. Easy way to see what your clients are seeing online.